You Do the Math

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  • When reading my favorite blogs last night, I came across one from Sister’s Flowers which stood above the rest.  It’s their new series called “You Do the Math.”  Magazines and blogs provide a plethora of inspiration, but never suggest costs for items like other lifestyle magazines.  The result?  Sometimes unrealistic expectations.  Magazines are creating one fabulous centerpiece to grace a page, while you might need to create 20 to fill your reception space.  
    This photograph is a simple julep cup that appears to be a simple cluster of flowers.  The reality is, this julep cup is 8″ tall and 5″ wide which is difficult to tell from the picture.  The julep is filled with ranunculus.  On average, these are the size of a quarter, but cost the same per stem as a rose, which is much larger.  In our market, this piece would cost $85-110.

    This arrangement is filled with several varieties of ranunculus.  When you compare this arrangement to the plates, it’s not overly large.  40-45 blooms are visible in just what we can see in this photograph, so it is conservative to estimate that there are 75+ blooms in this arrangement.      The cost to recreate this centerpiece in a similar container would be $275+.
    The moral of this post?  While it’s great to provide your vendors with inspiration, also be upfront about your budget.  A great florist will work with you to help you achieve the overall aesthetic without breaking your budget.  They can incorporate similar flowers, a variety of flowers, smaller containers {surprisingly an inch can make a difference}, the use of a few different centerpieces, etc.  
    {photo credits: Martha Stewart}

    Florists, I’d love to hear your thoughts!
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